Whether you own a business that does not have a social presence or your brand has been trying to grow social media accounts for a while now, we all know that without communication, your target audience may not find you.
Sure, there are many other forms of marketing and we are not saying that you should never explore those. The biggest bonus about content marketing is that you would not have to leave your office to reach your target audience. One blog post can earn you a loyal customer for life! But, it all boils down to,
The Content Of The Blog
There are so many types of writers out there. You will need a writer who understands these two important aspects:
SEO optimisation
Psychology
Writing is a byproduct of reading and observing, and not everyone can do this. So, writing a blog post on your own is not the same as hiring a freelance content writer to generate content for you.
3 things you get when you hire a freelance content writer:
A creative perspective
A freelance content writer would have multiple clients that they work with simultaneously. This allows them to carry out trial and error content styles and learn the industry’s best practice in a short period of time. While as a business owner, you will understand the product and its concept really well, you may not necessarily know word placements or be able to understand the importance of user experience when they read your content.
Time to focus on your business
This is severely undermined by many business owners who try to do content marketing on their own. We speak to our Effortsly freelance content writers about their experience with working together with business owners who previously did content on their own and most of them said, after finding a sweet spot between creating a seamless workflow and a powerful strategy, they noticed that owners could focus on improving the product or service sold.
Growth
If you spend 18 minutes writing everyday, on average you will be better than 94% of the people around you. But the question is, do you want to?
Freelance content writers spend more than 18 minutes everyday, creating various types of content for different clients, irrespective of whether it is a B2B, D2C or SaaS company, the art of writing gets better when it is practised regularly.
When you hire a freelance content writer, your business gains brand awareness, which builds trust, a huge part of converting leads into sales.
Hiring a freelance content writer can be tedious and energy consuming. Not to mention, there are scammers who take money and do not hand over the promised deliverables.
With Effortsly, rest assured, we only work with vetted freelancers who share the same values with us, which is transparency and compassion. We do the heavy lifting of finding creative folks and based on your budget, you can pick the number of deliverables you think you may need for your business.
Ps,
We are having a flat rate promo until January. Spots are limited. Reach out to us at support@effortsly.com
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